Words of Wisdom

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part XVII


’ve always gone back and forth on if we should add a new step after prospects are ready to buy, but before you take them to the order from. The powerful thing about this strategy is you can increase conversions by following up with people who go to the order form, but never actually purchase.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part XVI


We were relaunching our DCS-X sales funnel and had a few core tests we wanted to try with the new surge of traffic we were sending through this funnel.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part XV


As you know, conversions and tests don’t always stay consistent across all traffic sources. One interesting thing we found is that with “warm” traffic (from my own lists of people I know) having the three steps above the form always wins on conversions (as shown on Page A) but with cold traffic (banner ads, ppc, etc…) it seems to scare them away as demonstrated on this test.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part XIV


As you know, conversions and tests don’t always stay consistent across all traffic sources. One interesting thing we found is that with “warm” traffic (from my own lists of people I know) having the three steps above the form always wins on conversions (as shown on Page A) but with cold traffic (banner ads, ppc, etc…) it seems to scare them away as demonstrated on this test.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part XIII


Todd had an idea that the long form sales letter was way too long for a free trial. So against all logic he copied the “Start Your Free Trial” button that we only showed after we revealed the price, and put it at the top of the page.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part XII


Over a period of just a few months we’ve had over a 600% increase in conversions on different tests we’ve run on this page, so we had high hopes on some new tests, but unfortunately nothing big came from them yet.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part XI


I saw someone use an animated headline in the dating niche and rumors have it that it made a big increase in conversions. I thought it was a cool concept and that we should copy it. That’s when I realized we didn’t have any headline, so before testing animated vs non animated, we just wanted to find our winner, so we tested these 3 animated headlines.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part X


When we first designed our “CPA” style landing page for our supplement, I went out and found other successful landing pages to model. What I found was that most of them had three to four different sections under the initial call to action at the top of the page.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part IX


The results of this test went against everything we had ever heard and assumed was right. For years we had assumed as truth that on a sales video you should not show the order form until the price was disclosed. Seems logical, right?

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part VIII


Recently I was reading a post on ViperChill.com from Glen Allsopp and found two tests he posted that I thought were very interesting. The first was a headline test (which I love because you can always model the framework of a headline for your own business) and the second was a tweak to add above your order buttons.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part VII


Tim Ferris recently posted a few cool tests on his blog at www.fourhourworkweek.com, and I thought that this one was very important and useful. They were doing a test with the Gyminee/Daily Burn landing page.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part VI


This test was posted on the Visual Website Optimizer blog page and was so simple we’re adding it back in to dozens of pages to see if it will beat our control.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part V


“Do you think that having your squeeze page on a secure page (so people can see the https) would increase response?”

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part IV


We attempted to optimize our landing page for mobile to improve conversion. Every expert is shouting from the rooftops that you should make your landing pages ‘mobile responsive.’ Maybe so… but not all the time.

DotComSecrets Labs Swipe & Deploy Conversion Tests – Part III


HOW MUCH SHOULD I CHARGE?
This is a question that i get asked a lot, and i’m never really sure what to say. There are two schools of thought.