Lessons From the Trenches

The 4 Simple Steps to Getting a 60-80% Opt-in Rate in Any Niche


If you’ve ever struggled with generating leads online, it’s usually because of two issues. It could be because the traffic you’re getting doesn’t match up with your offer, or it could be because your squeeze pages are not optimized or set up to ensure that the highest percentage of your visitors are curious enough to opt in.

How to Bundle your Funnel


When you create your sales funnel to build your list and sell your product, you need to ask yourself this question:
“What can I do to make sure my customer actually goes through with buying my product? What can I do to push them over the edge and push their money into my pocket? What can I do to make sure they don’t leave before buying?”

How to Surgically Implant Persuasion Into the Minds of Your Leads Without them Even Knowing It


Ever wonder how some people’s sales pages or presentations convert WAY better than anything you’ve ever written? Have you ever looked at someone else’s copy and thought, “It’s pretty much the same as mine,” even though they are sitting back, raking in the dollars while you are just trying to make a sale?

1 Comment

Traffic: Free? Paid? Where do I start?


Web traffic is always a huge discussion in internet marketing. Where do I get it? How much do I need? What “kind” of traffic do I need? What’s the best resource for quality traffic? How “targeted” does my traffic need to be? How much should I pay for traffic? Should I even pay for traffic at all?

5 Essential Tools for Creating Your Sales Funnels – Part 2


Over the past couple months I have been covering the tools and systems that are necessary for you to successfully market and track your online sales.
We learned how to plan your funnel, create your web pages, and use email marketing to sell and follow up with your customer list.
This month I will continue with #4: tools for selling your products, and #5: tools for tracking and analyzing your results.

5 Essential Tools for Creating Your Sales Funnels


Over the past few months my WWN articles have focused on helping you build and maintain a simple and effective sales funnel.
Your next question might be: “Ok, great, but HOW do I DO all that stuff? What do I need to make it happen?”
Before you even start creating your sales funnel there are certain basic tools and systems you will need to have in order to make it actually work.

1 Comment

What Makes a Great Sales Page? 5 Essentials to Help You “Get it Right”


If you’ve reviewed my previous articles, we’ve covered the squeeze page and the landing page. The final step in our basic sales funnel is the sales page.
Now before we go further just keep this in mind: This is the hard part.
I won’t say that it’s the most important part of your sales funnel, but let’s face it, if there’s no action here, what you’ve done so far kind of doesn’t matter anymore.

How to Precisely Engineer Words that Sell


The month Geoff is going to teach you the most important skill you need to learn to succeed in online marketing. As Geoff points out, your customer doesn’t buy your product, your customer buys your marketing. And copywriting is the central aspect of your marketing.

The Landing Page


If you remember last month – it’s kinda blurry to me – you’ll remember that I went over the basic features and elements of a super simple squeeze page.

Well, this month I’m moving on to what I call the most underutilized piece of web page “real estate” in your sales funnel.

The “Deliberately Simple” Squeeze Page


In my last article I outlined what a sales funnel is and I highlighted the “3 Pages” that you need in your sales funnel in order to really start generating leads and building your business. Remember?

1. Squeeze Page

2. Confirmation Page

3. Sales Page

So right off the bat…

What is a sales funnel?

Mapping Out Your Sales Funnel


What I have planned is a series on funnel creation that should help you get started in building your most foundational element of internet marketing: The simple 3-page, 6-figure sales funnel.

So right off the bat…

What is a sales funnel?

WordPress and Security


Okay, guys.

By request, this month I’m going to be talking a bit about some of that nasty stuff that goes along with building and maintaining your blog.

The “Secrets” of the World’s Greatest Sales Funnel


Pssst…wanna know “the secret” to successful online marketing? ‘Course you do…
Everyone is looking for the secrets, right? Secrets…those highly-guarded gold nuggets of knowledge that you apparently need to know in order to be WILDLY successful in internet marketing.

How To Earn $1.00 for Every Subscriber on Your List


Today I’m going to give you a bit of a mindset “gold nugget” that will help you determine what you need to do to reach a certain sales target… and HOW you should be thinking about and approaching it.

Exactly What to Do With Your Leads Once They’re Inside Your Sales Funnel


Ok, if you’ve been around this industry for any length of time I know you’ve probably heard lots of “Magic Formulas/Strategies/Blueprints” for making money online. Everybody has the best/quickest/easiest way to do things.