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Video Marketing Made Easy

2045: A Posthuman Odyssey


Last week University of Washington researchers published new research on their efforts to broadcast cognitive signals across the Internet via a brain-to-brain interface. In this study, the team produced a telepathic-like experience in participants. …transmitting visual data from one participant’s brain to another, physically distanced by roughly one mile. Here’s (briefly) how it worked: On one side […]

Video Marketing Made Easy

Transhuman urges


In 2013, a University of Washington study engineered a non-invasive brain-to-brain interface to transmit motor cortex signals, in real time, across their campus, via the Internet. Essentially, one professor played a video game with another professor’s hand, who also happened to be in another building…about half a mile away. That actually happened. …I’d say we’re achieving […]

"Hustle and Glide"

Are you a victim of this popular delusion?


People used to believe that life spontaneously generated. That corn cobs became mice. That dust became fleas. That carrion became maggots and flies. …gross, I know. You’ll note that sanitation, or lack thereof, is a bit of a theme here. In 1668 that Francesco Redi demonstrated that meat could be kept from hatching maggots by […]

"Hustle and Glide"

Revered by Warriors


Did you know hummingbirds fight to the death? Ancient Mayan warriors revered their fearlessness. Yet despite their chutzpah, there are drawbacks to being the smallest avian species, weighing less than a dime… Hummingbird nests, housing their pea-sized eggs, are highly vulnerable to predation from blue jays, crows, and snakes. To counter these threats, Hummingbirds have […]

The "ONE Thing" that Creates Online Success

Hyundai undermined by making exceptional cars


Hyundai was known for ages as a maker of dirt cheap cars. To their credit… You got an industry-leading warranty and a new car at a really low price; plus, over the past 20 years, reliability improved dramatically, making for a genuinely attractive option. Hyundai was one of the fastest growing companies in the auto […]

The "ONE Thing" that Creates Online Success

Selling Unsexy in the Seventies


On July 2, 2015, Volvo debuted a concept vehicle based on their XC90 SUV platform that lacks a front passenger seat. In it’s place? A rearward-facing baby seat. Named the “Excellence Child Seat Concept,” its design reexplores how families travel, placing the mother (or father) in the 2nd row of seats, facing the child. Most […]

How To Systematically Increase Your Sales Conversions with 2 Simple Follow-Up Strategies

Double your pleasure & double their fun


Want to double your conversions and double your customers’ satisfaction? Well, you’re in luck! I’ll give you the right hint for their delightment… Eventbrite, the online event platform (which processed 1.5B in volume last year), made a startling discovery from a recent split test… They wanted to quantify how charging admission for a training webinar would […]

How To Systematically Increase Your Sales Conversions with 2 Simple Follow-Up Strategies

Outlet malls & fallacious psychology


Did you know they build outlet malls on the outskirts of town purposely? It’s tricksy. Exploiting a “factory installed” psychological crutch. Similar to owning an old car you keep maintaining, despite it being a vacuous black hole of monie. Ever had this happen? You fix this, that, and the other… Always thinking it’ll be your […]

“Low Tech” Webinars that Sell like Gangbusters

Negotiate like Steve Jobs


Executex. Matrix Electronics. Apple. According to Steve Wozniac, these were all potential names for the tech juggernaut. Apple was suggested by Jobs, who had just returned from visiting an orchard in Oregon. Jobs challenged his colleges to suggest something better… …giving them a firm 5:00pm deadline one evening in April, 1976. Nothing else had quite the same […]

“Low Tech” Webinars that Sell like Gangbusters

GMOs proven to cause tooth decay


There’s an ancient Internet adage, which proclaims that… “The best way to get the right answer on the Internet is not to ask a question, but to post the wrong answer.” I say “ancient,” because it dates all the way back to the USENET newsgroups of the ’80s, which is equatable to the Paleozoic Era. The idea […]

“Low Tech” Webinars that Sell like Gangbusters

Kepler and Archimedes walk into a bar


Yesterday you learned that it took the New Horizons probe 9.5 years traveling at roughly over 50,000 miles per hour to complete the 3 billion mile jaunt to Pluto. Phew. Head-spinning numbers there. But as impressive as that is, check this out: New Horizons’ intended flyby trajectory was a swath of space… Only 186 miles […]

“Low Tech” Webinars that Sell like Gangbusters

So easy an octogenarian can do it


Here’s an image of Pluto, taken by Hubble: Sad as it is… That’s real. That’s the best we could do in 2010. …not that long ago, in the grand scheme. Pluto is a LONG ways away, after all. Now here’s an image from the New Horizons probe from this week: Incredible, right!? This is the […]

The Simple 4-Step Formula to “Siphon Off” Other People’s HIGHEST Quality Leads

The Biggest Heist in Canadian History


In the laughably small Canadian town of Saint-Louis-de-Blandford, two hours northeast of Montreal, lies a nondescript industrial warehouse. It neatly contains of the world’s largest stockpiles. Not of money or minerals, ammunition or petroleum… No, Canada controls a unique and precious resource. In fact, over 85% of the world’s supply comes from Québec, and there’s […]

The Simple 4-Step Formula to “Siphon Off” Other People’s HIGHEST Quality Leads

American Workers More Wasteful than U.S. Government


Americans waste a quarter of their work day. According to a 2006 article in Inc., U.S. workers spend 1.8 out of every eight hours engaging in activities other than their work. (That’s 23.25% of the day, to be precise.) So what are intrepid workers doing with this chunk of time? Activities include: Surfing the Internet (52%) […]

The “Grass Roots” Lead Generation Funnel

Behind her smile is disdain…


Facing a slump in sales at bars, taverns, and pubs, a major European beer tried the “usual” aggressive promotions, distribution of #swag, and finally, exhaustive market research to reveal the inexplicable source of their woes. All failed. Desperate, management raised eyebrows with their next move. According to a report in the Harvard Business Review, they hired […]