‘Authorpreneurial’ Musings

Freaks, Geeks, and Uniques


Why the Cost of Being ‘Normal’ is Way Too High…
‘Normal’ is so yawnsome to me. There are jobs all over the world for the normals. The world of entrepreneurship is for freaks, geeks, and uniques (FGUs).

Dude! Live in the Now!


Ever thought about the different meanings there are for “content”? You can create content (blog posts, social media posts, emails, etc.) or you can create the state of being content (contented, cat-on-a-lap-esque, at home, satiated).

Do You Internet Too Much?


Recent research* indicates that some people internet too much. As someone who’s been online since 1986, that may sound like a pot/kettle observation, but stick with it, as I will reveal the devious truth behind the poison apple of internetting forthwith. Let me first start by disclosing that I would be willing to bet I spend less time internetting than you do, and I want to share with you why that’s a good thing.

You Cannot Compromise Your Way to Greatness


Stop trying to please everyone. Do you really think there is anyone out there who, for want of a more delicate expression, really has their shit together? You truly believe that all the leaders to whom you look for inspiration have every aspect of their lives where they want them to be? You do? Why?

1 Comment

Moving Home (Business) Without The Emotional Baggage


As you will know from my last column (check the archives if you haven’t yet read it), I recently adopted an adorable puppy called Binky, and subsequently moved to a house that was a better fit for her needs. During the move, I reflected on how many of the lessons of moving home could be applied to the home business niche. If you are in the process of moving home (business), or are considering a move, this month’s column could save you hassle, heartache, and a whole lot of headaches.

What My Puppy Taught Me about Marketing


For the last few weeks, I’ve been the proud mum of a furbaby called Binky. She’s a Cavachon puppy (Cavalier King Charles Spaniel/Bichon Frisé cross). Basically, a posh mutt, which is fitting, since I resemble that description somewhat myself. Over the weeks, she’s not only been adorable, but has also helped me to revisit the marketing lessons I already knew as well as teaching me a few new ones.

The Cinderella Complex


Colette Dowling first described the Cinderella Complex when writing about women’s fear of independence. The Cinderella Complex is an unconscious desire to be taken care of by others.

1 Comment

Clean Starts


Have you noticed that when people talk about outsourcing, they tend to mean in regard to setting up their blog or transcribing videos? Why don’t I see people talking about outsourcing the really dull stuff in life as they become successful? Surely, if you want ‘time freedom’ it’s not so you can scrub floors.

Why Your Prospects Hate MLM (And Why They’re Right).


Whether you are a fan of Schelling or Freud’s hypotheses on the nature of the heimlich and unheimlich, or you spend your nights gazing with awe at graphs of Mori’s ‘uncanny valley’, you are – without a doubt – aware of the concept of the uncanny. You’re not? OK. Hang on. I’ll grab a cuppa and fill you in on the deets.

Why Does Google Hate You? Part II


After the first part of my report on Google two months ago, YouTubegate happened. Now, it’s important to know that Google owns YouTube. Otherwise all of what follows will make no sense. Over a couple of days, not only did videos disappear from the site, but whole channels did. Even top marketers’ channels vanished into the Bermuda Triangle of video marketing.

2 Comments

Vampires!


Never mix your mind-drinks. I’m slightly addicted to box sets. I find that the news distracts me and leaves me depressed. Soap operas reduce my IQ and leave me deflated. A decent box set with a compelling story, however, helps me to switch off without drifting into the boredom zone. Boredom is toxic, and must be avoided at all costs.

Why Does Google Hate You?


No empire ever really disappears. Culture doesn’t work like that. Pour pepper onto rice and then try to scrape it off. I dare you. One taste predominates, and then the next, and then the next, and that’s history: one big stockpot of human endeavour, evolving through the generations. Eternal.

Have You ANY Idea Who I Think I Am?


On a coaching call the other day, a client assured me that she wasn’t brand building. She was “not there yet.” She had multiple social media pages and a blog, but she was not yet building her brand. Hmmm. I had to break it to her.

Trust Your Inner Pilot Light


I’m no expert on gas appliances, but I do know that if the pilot light on a boiler goes out repeatedly, then something’s up. What’s brought this to mind? Well, I’m currently sitting at my kitchen table with a pad of paper, having been told that electrical devices, lights, and candles are off limits. As I sit here re-acquainting myself with the questionable joys of writer’s cramp, an emergency gas-leak person is making his way through the night to ascertain whether or not my entire street is about to explode.

1 Comment

How Long is a Piece of String?


When I was a child, I used to ask how long something would take and my mother would answer: “How long is a piece of string?” It’s a rhetorical question. Nobody knows. Before I go on to turn this into an extended metaphor about business, the nerd in me needs to say that you can actually mess with people who ask you how long a piece of string is. The answer to fire back t is: “Twice the distance from the middle to the end.”