Hyundai undermined by making exceptional cars

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The "ONE Thing" that Creates Online Success

Hyundai was known for ages as a maker of dirt cheap cars.

To their credit…

You got an industry-leading warranty and a new car at a really low price; plus, over the past 20 years, reliability improved dramatically, making for a genuinely attractive option.

Hyundai was one of the fastest growing companies in the auto industry from 1998 to 2011.

In 2012, though, Hyundai began a sharp decline.

What happened?

Hyundai went after the luxury market:

The Genesis, starting at $38k, and the Equus, starting at $58k, were both favorably received by the automotive press, unanimously calling them “home runs.”

But as legendary ad man Al Ries explains…

“As good as the high-end models are, they are not helping the Hyundai brand because they are undermining its low-end perception.”

So what should Hyundai have done?

Followed the footsteps of the high-end Japanese brands.

As you might know, Acura, Lexus, and Infinity are manufactured by Honda, Toyota, and Nissan, respectively.

These premium badges were a smart, strategic move on the part of their parent companies.

Because you can’t be all things and still maintain an identity.

If you’re going after a new category, you create a new brand to do so.

Volkswagen is also suffering an identity crises (and sluggish sales) through trying to appeal to everyone, making too many models in too many market segments, from the $85k Phaeton to the $15k Jetta.

Think about it…

Would you buy a $85k Volkswagen?

Or would you buy an Audi (VW’s premium badge) instead?

It’s silly to compete with yourself.

As you learned yesterday, everyone’s minds are so cluttered with marketing messages that brands struggle to own a single idea or concept in their prospect’s minds.

You can only be ONE thing in the battlefield of attention.

(“The people’s car,” anyone?)


When building a business, the battlefield for your attention needs to be singularly focused on the ONE and only thing that actually matters—there’s no room for anything else if you want to achieve success.

This ONE thing is what super affiliate Terry Lamb credits with his ability to routinely close high ticket sales to the tune of $50K to $100K each and every month in multiple top online affiliate programs…

According to Terry…

When you leverage this one thing, everything else becomes easier, even unnecessary.

But you’ve got to ignore the “busy” and “broke” things that distract you from this one thing; and once you’ve mastered it, you’ll forever end all monie worries.

Ready to learn the ONE thing?

Click Here To Watch Terry’s Exclusive Webinar Right Now!


Andrew Draughon
Editor, What’s Working Now

Discover the ONE THING that will allow you to earn between $50K and $100K per month by leveraging the power of affiliate programs…Try WWN today!